Automated & Live Webinar Marketing

You can create a successful automated or live webinar by planning ahead and using the right techniques. You can read on for tips and ideas. If you want to reach your target market, webinars are a great way to do it. They are also a great way to help you scale your business.

To promote your offer; your product or service, you should offer a webinar that demonstrates your expertise and builds trust with prospects. You may have a top-rated webinar software and a strong topic but that doesn’t guarantee people will convert.. You need a webinar marketing strategy that draws in an audience and ensures your efforts bear fruit.

Develop a solid online webinar marketing strategy by:

• Defining your goal

• Choosing who you are targeting

• Optimizing the webinar page

• Creating a work backwards plan

• Involving you Customer and Sales team in the process

• Searching for the best methods of marketing

• Running a post-webinar campaigns

Read on for some ideas on how to drive qualified registrations and turn them into engaged attendees.

Define Your Goals

Automated or live Webinars are a great way of marketing and promoting your business. They are a cost effective and flexible way of marketing your business. For example, you might want to:

• Follow up leads with your sales team

• Establish a following for your content

• Position yourself as a thought leader in your verticle

• Build good relations with existing customers.

Your webinar objectives will be the determining factor in your webinar content and target audience. Don’t skip the step of defining your webinar goals before you create your event.

Identify Your Audience – 3 Steps

If your goal is to generate leads through your webinars, then you should identify who the people are who will attend your webinars. Once you have identified your target audience, you can create your marketing strategy based on their needs and interests.

When your webinar is about growing your business, you will need to work on your brand positioning, or nurture your existing customers.

Buyer personas are a useful tool for marketers. They can help you to understand your target market better and to develop your marketing strategy. This article will give you an example of a buyer persona.

• Gender, education, and age

• Are they married, or are they not in a relationship?

• Career Role

• Income Level

• Their objectives and motivations

• Their biggest challenges

• The people they hang out with

• Channels they follow on social media

If you are looking to produce an effective automated or live webinar, you will want to take note of the audience. Do they like the same kind of things? What is their profile?

Landing Page Optimization For Webinars

You will need to identify your goals before you plan your webinar. You may also have to identify your ideal audience. The webinar will also have many channels such as landing pages and email marketing that you can use to communicate with your audience. This is where you will drive traffic and encourage people to register for the webinar.

“If you want your webinar to be a success, you need to convince your audience to register for it.

Convincing your audience

Web developers use conversion optimization to help improve the user experience of a website. They may also use psychological principles to help them improve the site.

Some important rules are:

It’s natural for people to seek pleasure and avoid pain. You can address a source of pain on your landing page and provide a solution to alleviate that pain.

Fear of missing out (FOMO) is a very effective element on your landing page. It could be an effective element to induce urgency and make the visitor feel that there is a limited number of spots available. The use of a countdown clock after which the spots will be gone could be another effective element.

Self-determination theory is based on the idea that we are hardwired to want what others have. If we believe that we could have what they have, we might be more inclined to do something about it. The landing page could include testimonials so people can get a glimpse of what others have.

Make it easy – Ensure that the registration process is as easy as possible for the audience. The more hoops a person has to jump through to sign up, the more likely they will abandon the registration form.

Create a landing page copy that people will want to read, consider these psychological principles. However, be clear and concise. People want to know exactly what’s covered in the webinar, who it’s for, and why they should sign up.

The Best Way To Implement A Workback Plan? (Reverse engineer)

The webinar marketing plan should be reverse engineer and built backwards. This method enables professionals to:

There are many steps to planning a webinar. The first step is to plan the date and time of the webinar. Once you have decided on this, you can then plan for the launch of the landing page. This will include when you need to get your webinar speakers to confirm the date and time of the webinar.

The goal of a structure marketing campaign is to promote a webinar. How will you promote it? Will you use the same tactics?

When the streaming date is decided, a pre-event marketing campaign should be planned to launch at that time. The pre-event marketing plan should be devised to reach the target audience on the streaming date. A workback schedule will help you visualize the marketing timeline and plan your actions accordingly.

A workback plan will help you decide how to structure your notification timeline and visualize the messages you’ll send them one hour, 24 hours, three days, and one week before the webinar. This will help you to be better prepared for the webinar.

You need to work out when the live webinar is being streamed and then work backwards to identify important dates in terms of:

• The main topic, content, and other information about the webinar

• Logistics for the event, including venue and webinar platform setup.

• How will you promote your webinar?

• The time you can expect your attendees to receive their notifications

As you plan your work back plan, you need to know how long each task will take. Once you run a few webinars, you’ll know exactly how much time to estimate for each assignment.

Get Involved with the Customer & Sales Team

Webinars can be used as a marketing tool. But it is important to think about how the webinar is being used. It can be used to market, sell, or assist your customers. In this meeting, you can identify sales or customer success goals like marketing, sales, or customer success. The meeting will focus on these goals.

• Raising the awareness of the brand
• Hooking in leads of high-quality
• Turning free trial users into paying users
• Reaching out to potential customers
• Getting the product ready
• Cross-promoting your product

You should start planning with your sales and customer success teams and work together to agree on a plan.

A good webinar strategy will involve working closely with your sales and customer support teams.

Choosing the Right Marketing Channels (for automated or live webinars) 

It’s important to know where your audience is. If you have a mailing list then it’s best to build a robust email campaign. If you have a thriving community on social media, you should focus on developing a marketing campaign for Facebook, Instagram, Twitter or LinkedIn. It all depends on your audience and the methods you use to connect with it.

Use Email Marketing

Email marketing is a powerful tool for marketing your business. You can quickly connect with people who are already on your contact list and are an ideal fit for your webinar. You can quickly send and receive emails with almost immediate results.

Make it a habit to always be proactive and send an invite to people who may benefit from your webinar. Invite people who you know may help you generate some leads.

This is some of the email marketing that we have used:

• Include your webinar in your monthly report.

• Email people attending the conference inviting them to come.

• Craft an email inviting your top customers and prospects.

• Send the webinar as an attachment to all emails.

• Promote registrations for on-demand webinars.

• Email your partner businesses to ask them if they are interested in co-marketing.

Use Website Marketing

You can have your webinar recorded and put it on your website or on a partner website. This can include banner ads, pop-ups, and video teasers. You may even have relevant content and blog posts with a clear call to action to register for the webinar.

Your “hook” is the part that catches your customer’s attention, so it’s important you use it effectively.

It is important to have clear criteria on what you will advertise on, particularly if you are looking for a long term relationship. These criteria should be similar to your values, not direct competitors. Additionally, it is important to find a partner that reflects your values and reputation. This could even mean psychotherapy.

Use Paid Social Media Advertisements on Facebook, Instagram, YouTube & TikTok – Extremely Cost Effective

To promote a webinar you will want to consider where your audience is and what type of content they are interested in. Facebook, Instagram, YouTube & TikTok are all great platforms for webinar marketing.

You can get a higher return on investment if you focus on one or two channels. Posting to social media is free and a lot of people will see your posts, but they may not be interested enough to buy from you. Pins and tweets are free but you may not get the attention you need. Posting to the cover photo of your profile is free, but your posts may not be seen by a wide audience.

Social media is a great way to advertise your webinar. You can use the segmentation options to narrow down on the right audiences who are a match for your webinar. For example, you can create a group of people who are interested in your webinar topic and send them a notification that you are holding a webinar on this topic.

Use Other online advertising methods – Here are a few ways to advertise your business online with webinar marketing:

• Google Adwords

• Social Media networks such as Facebook, Instagram, TikTok, YouTube, Twitter and Tumblr

• Target audience would be interested in industry publications

• Webinars are software tools that can be used to promote your website or service in a live, online, web based meeting.

• Post-Webinar Promotion Ideas

If you are looking for an online business that will continue to generate leads for you long after the live stream has ended, then this is for you.

You could run a post-webinar promotional campaign. This can be done using the same marketing tactics as live webinars. Apart from these methods, you could also:

1. Send a message to those who’ve never attended a meeting and those who registered but did not attend. 
2. Send an email to those who left early, asking them to re-watch the webinar. 
3. To generate consistent results, follow-up your webinar with a strong post-webinar promotional campaign.

Successful Webinar Marketing Plan Requires Smart Strategy

At DEMAND GROWTH DIGITAL we specialize in implementing the most cost effective results driven Automated and Live Webinar Marketing in a broad range of verticals that propel your company towards success and we will help scale your business today!

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