Nurse Practitioner 87 Appts
CASE STUDY #8
We Helped Our Nurse Practitioner Client Generate 628 Leads In The Lead Nurture Pipeline Resulting In 87 Patient Appointments With Our Lead Generation and Appointment Setting Marketing Funnel Running Facebook and Instagram Ads
Marketing Funnel: Lead Generation & Appointment Setting, Webform Leads, Purchase Conversions and Booked Call Appointments
Service: Nurse Practitioner Clinic
Our company was presented with an exciting challenge: to help a Nurse Practitioner clinic that’s generating $3,000 a month in revenue to attract more patients and increase their revenue. With limited marketing funds, the clinic had just one tool – their website – that wasn’t achieving its potential in such a fiercely competitive marketplace. We were up for the task!
To grow the clinic’s patient base, we devised an innovative lead generation strategy complete with a Facebook ad campaign. We created a landing page with compelling content and efficient forms that allowed us to capture leads quickly; followed by automated emails optimized for converting prospects into appointments – ensuring each potential customer felt nurtured throughout their journey towards becoming part of our clientele.
Duration: 10/1-22 to 11/30/22 (2 months)
Total Ad spend: $2,089
Total Gross Sales Conversions: $31,752
Total New Patients: 64
Average Order Value Per Patient: $496
Total Leads In Nurture Pipeline: 628
Pre-Paid Appointments Set (within 7 days): 87
Pre-Paid Appointments Showed: 69
Pre-Paid Appointments Show Rate: 80%
Average CPL: $3.33
The Facebook ad campaign and marketing funnel were a huge success! In two months, the clinic’s revenue skyrocketed from $3,000 to over $31K per month. For every dollar spent on ads they got back more than 15 times in returns – an impressive ROAS of 15.2! Not only that but their new patients had exceptionally high value with each one worth around $500 dollars.
Our marketing funnel and Facebook ad campaign proved to be a potent combination for the Nurse Practitioner clinic. In just a short time frame, their revenue saw an impressive surge while they harvested new patients with significantly high value. We accomplished this through extensive optimization of our strategy in order to meet key targets which resulted in an excellent return on investment!
At DEMAND GROWTH DIGITAL we specialize in implementing the most cost effective results driven Nurse Practitioner Marketing that propel your clinic towards success and we help grow your practice all the way!